System Design- Tulip Paints
I am excited to present my student project where I have undertaken the task of redesigning the identity system of Tulip Paint, a leading paint company. With a strong focus on creating a visually appealing and impactful brand image, I have worked extensively on designing a new visual identity that aligns with Tulip Paint's brand values, messaging, and target audience. Throughout this project, I have analyzed Tulip Paint's existing brand identity, including their logo, color palette, typography, and other visual elements. By conducting extensive research, competitor analysis, and user testing, I have identified areas of improvement and developed a new brand identity that is contemporary, cohesive, and reflective of the company's core values. My primary objective for this project is to create a visually stunning and memorable brand identity that sets Tulip Paint apart from its competitors, builds brand awareness, and fosters customer loyalty. I have explored various design elements and created a cohesive identity system that can be applied across various mediums