Identity System- Naked Juices
As a designer, I have observed that the current packaging for Naked Juice does not effectively communicate the brand's core values of health and sustainability, and lacks visual appeal. The Tag line says “Goodness Inside and Out”, but the packaging label doesn't give the product enough justice. To address this, I propose a new design system that features a bold and modern look, using a vibrant color palette inspired by the fruits and vegetables used in the products. The packaging will also include illustrated labels that showcase the key ingredients, along with clear calls-to-action encouraging customers to try the juice.